Blueprint New Zealand: What People Want

More than half of UK homeowners would consider moving into specialist housing in later life – but a shortage of local options is holding back demand.

Blueprint New Zealand: What People Want reveals strong public backing for key features of New Zealand-style housing-with-care schemes - known in the UK as 'Integrated Retirement Communities' - such as fixed monthly fees.

The research shows clear appetite for specialist housing among homeowners:

  • 51% of homeowners would consider specialist housing for themselves
  • 53% would consider it for a family member
  • Even among over-75s, 41% would consider moving

However, supply is not keeping up with demand:

  • 53% of interested homeowners say there are not enough suitable homes in their local area. Regionally, homeowners in the Midlands (51%), East of England (50%), and Scotland (48%) are most likely to say there are not enough specialist homes for older people, compared with 35% of homeowners in the South East.

This gap highlights a significant opportunity to expand provision and better meet the needs of an ageing population.

Commenting on the research findings, Paula Higgins, CEO of HomeOwners Alliance says

"What stands out is that people want certainty and support: fixed costs, professional management and access to care. If we are serious about helping people live well for longer, we need to see a New Zealand step-change in the supply of high-quality housing-with-care.

The HomeOwners Alliance is very interested in ARCO's proposals for a Retirement Occupancy Lease. We particularly like the idea of all providers of new housing-with-care having 'skin in the game' when it comes to resale prices.”