Marketing & Sales Workshop May 2021

Thursday, 13 May, 2021 - 10:30

Zoom Meeting

Member Workshop (Private Event)

Member workshop on key trends, opportunities and growth in the Retirement Community sector

Join Marketing and Sales colleagues from across the Membership to share best practices and hear about the latest trends in customer data. 

We are delighted to have two guest speakers joining us for the workshop: Vincent Buscemi, Partner and Head of Independent Health and Social Care at Bevan Brittan and Alex Fisher, Co-founder and President of Sherpa CRM. 

Vincent will be kicking off the workshop by sharing a presentation giving An Overview of Consumer Law and Rights with relation to the sales and lettings of Retirement Communities. We will look at how the current law interacts with the ARCO Consumer Code, the importance of transparency for customers, and also consider lessons we can learn from the CMA investigations into the care home sector. 

Alex will be sharing some fascinating recent research data from the US which focuses on the behaviour of the top 3% of sales teams working in the Retirement Community sector. We will discuss what is working for them and what best practice we can incorporate in our sales approach and customer engagement in the UK. 

There will be the chance to share and connect with your sector peers across the membership and ask any questions to our guest speakers and ARCO Regulation and Compliance and Membership team.